TikTok and the Confederation of African Football (CAF) announce a one-of-a-kind partnership that will deliver exceptional content for fans, both on the continent and across the world.
This is TikTok’s first major partnership in Africa, supporting football, the most popular sport on the continent. Thanks to this collaboration, TikTok will support the TotalEnergies Africa Cup of Nations for one year, the largest sporting event in Africa which will kick off on January 9, 2022 in Cameroon.
TikTok will also offer exclusive content for the 2022 CAF TotalEnergies Champions League and the TotalEnergies Women’s Africa Cup of Nations, Morocco 2022.
Negotiated by AGON, the partnership between TikTok and CAF will allow fans to celebrate unforgettable moments of competitions. From pre- and post-game highlights to football-related challenges, TikTok will become a benchmark for the spirit and passion of these iconic sporting events.
TikTok will provide its community with new ways to create and engage in African football, with cool in-app effects, a special tournament hub, and engaging features and filters for the football community.
This partnership comes as TikTok consolidates its position as an essential platform for fans of men’s and women’s football with the hashtags #football and #Soccer, accumulating respectively 273 and 108 billion views to date. On the continent, #AfricanFootball which has more than 48.3 million views is proof that Africans are fond of football content.
With over 1.4 million subscribers on TikTok, CAF’s official TikTok account has also quickly become a portal to African football and with tournaments such as CAN, the growth and love for football continues.
Boniswa Sidwaba, TikTok’s Head of Content Operations for Africa, said: “African fans were unable to come together to celebrate the beautiful game due to COVID-19 regulations. For us, it is also an opportunity to commune again with football fans from all over the world, starting with the long-awaited TotalEnergies Africa Cup of Nations.
“As a proudly multicultural continent, Africa radiates creativity and talent. There is exploitable potential that can help cultivate creativity on our platform. We look forward to inspiring fans to celebrate and participate in the production of content unique to TikTok, in the most African way possible, while providing great entertainment for the community. ”
CAF Secretary General Veron Mosengo-Omba said: “We are really delighted to have TikTok on board as an official partner. Content on soccer in Africa is in high demand and with TikTok we are able to create and encourage the online community to engage and create the kind of content that will bring both brands to new audiences. We look forward to working with TikTok to create true African football experiences for fans around the world.
“This partnership recognizes CAF not only as a football organization, but also as the largest producer of football entertainment in Africa, providing fans around the world with world-class football experiences throughout the year. year.”
Much information will be shared over the next few days, including what the football community can expect on TikTok. Fans are encouraged to follow TikTok Africa’s social media pages for updates.
Are you a soccer fan keen to join the action on TikTok? To get involved, it’s easy, download the TikTok app for free from the Apple App Store, Google Play or Amazon.
TikTok is the leading destination for mobile video. Our mission is to inspire creativity and bring joy. TikTok has offices around the world, including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Johannesburg, Seoul, and Tokyo. www.tiktok.com.