Ghanian giants Asante Kotoko have signed an endorsement deal with Betika Ghana worth GHS 1.3 Million for the next two years,Felele247.com understands.
The new deal will put the Porcupines the most lucrative sporting club in West Africa although they are someway off North Africans, East African, and Southern African clubs respectively.
The deal will see Asante Kotoko promote Betkita Ghana, encourage fans to bet on Betika website and other Betika platforms.
Betika will look to expand their brand and Asante Kotoko can assist with that.
Betika is a sports betting platform with operations in Nairobi, Kenya. The platform is licensed and regulated by the BCLB (Betting Control and Licensing Board)
Betika, is owned by Shop and Deliver Limited a company with Kenyan shareholders. They are currently the Title sponsor of the Football Kenya Federation Super League in a sponsorship unveiled by its president Nick Mwendwa.
Betika has invested in the development of local sports in Kenya. The company has a sponsorship deal with top Kenya Premier League side, Sofapaka.
Betika has invested in the promotion of the sporting culture and talent development among the youth through its initiative dubbed Betika Na Community. The initiative provides support to grassroots sports by providing kits, sports equipment, and financial support to local teams in Kenya. The company through the Betika Na Community initiative has also facilitated professional sports tournaments in different counties and aims to reach all the 47 counties in the country. Local artists are given a platform to showcase their talents during the tournaments, giving them some income and exposure that they need to grow.
The company has signed agreements to stream English Premier League matches in Kenya with talkSPORT, a sports radio station and the Global Audio Partner of the Premier League.